guests at the Frames & Fame Inaugural event.

FramEs & fame

A runway and editorial fashion experience celebrating artistry, culture, and creative vision.

Uncover our story

ABOUT FRAMES & FAME

Frames & Fame is a fashion-forward runway experience that blends high fashion, photography, and live production into a visually immersive event. Each show is designed to feel less like a traditional fashion presentation and more like a living editorial—where every look, step, and moment is intentional.

Where fashion, culture, and visual storytelling meet.

Founded by photographer and producer Gerald Tookes, Frames & Fame was created to elevate emerging and established creatives by providing a platform that honors artistry, narrative, and community. It is a space where designers, models, and audiences come together to experience fashion as a story unfolding in real time.

A woman walking on a runway during a fashion show, wearing beige wide-leg pants and a matching loose shirt, accessorized with large gold earrings, a beaded necklace, and a gold bracelet.
A female model walking on the runway at a fashion show, wearing a strapless, beige, sequined gown with a high slit. The runway is lit with bright overhead lights, and a large screen with logos is visible in the background.

THE EXPERIENCE

A fashion show reimagined through the lens of editorial storytelling.

A curated runway experience where fashion, photography, and live production converge. Frames & Fame transforms the traditional fashion show into a cinematic, culture-forward moment—designed to be felt as much as it is seen.

What to expect:

  • Editorial runway presentation

  • Curated designer showcases

  • VIP Overlook Room experience

  • Live photography activations

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